Crucial Steps to Leverage Content Marketing for Lead Generation

Content has been there as a key driver since the dawn of digital marketing. However, in the recent years, high quality content is in huge demand, thanks to modern SEO improvisations. Apart from native advertising, another primary channel for lead generation by B2B and B2C marketers is blogging. Statistics have revealed that consistent blogging by B2B marketers has resulted in 67% more lead generation.

The number of leads you obtain depends upon the type of content generated, and the best digital marketing agency in Sydney can guide you regarding what content to go for and how to go about it. Let’s now check out the steps through which you can generate inbound leads by leveraging content.

  1. Exhaustive Market Research

Extensive market analysis is one of the major steps for taking smart decisions. In fact, market research is more a necessity than an option, because it enables businesses focus more on the consumers. You can understand what exactly your target audience wants, and how your products or services can be a solution to their problems. Commercial keywords are great at telling you whether people are interested in your business, and if they want to purchase from you.

For instance, if you are offering carpet cleaning services in Sydney, you can simply use the main keyword “carpet cleaning Sydney” in Google AdWords Keywords Planner and get keyword ideas, along with the number of potential customers that can be reached. These customers can be drawn towards your business through different content marketing strategies such as writing blog posts, answering forum questions, and so on.

 2. Creation of Landing Pages with High Conversion Rate

If you do not want the landing page to underperform, you must first analyze the reason for creating the landing page. Accordingly, the page must include a captivating headline, have a powerful opening and then gradually arouse readers’ interest with the copy that follows.

Although you should take care of the aesthetics of the landing page, the focus should be more on usability, based on what the target users are interested in. This will surely help in the generation of more high quality leads.

  3. Lead Bait Creation

Email is a great strategy for lead generation and it has been seen that compared to social media activity, email is 20% more effective in customer retention. But before adding anyone to your email list, it is important to create ‘lead bait’. Remember your target market needs resources to understand your business or brand. So, your email marketing tactics must involve nurturing your leads with increased amount of free content in the form of ebooks, case studies, and more, so that they can make wise buying decisions.

  4. Content Development

Content marketing is most successful when quality data-based content is used. Keep yourself away from irrelevant content by careful comprehension of what the users want. The most effective way to do this is to identify which of your already published content is generating more interest. Google Analytics can help you with exhaustive information on page views, bounce rate, and other statistics.

Make sure that the content you provide includes an attractive headline, relevant data and statistics, and on the whole has in-depth matter for audience information. Try to link the content to authority sites as much as possible.

  5. Promotion of Developed Content

Content promotion becomes an easy task when you have a lot of variety in your content; say in the form of videos, articles, ebooks, infographics, online courses and more. In order to get noticed by the right audience, you must upgrade your content regularly, use proper keywords including long-tail ones, and also leverage the power of social media networks engaging your prospects considerably.

These are the major steps of content marketing that can bring to you quality leads. Consult an experienced digital marketing agency in Sydney which can help you generate leads with powerful content marketing strategy.